Viewtiful Joe, also known as just Joe outside of his alter-ego, is the titular main protagonist of the Viewtiful Joe series of beat 'em up games.
In the original Viewtiful Joe game, Joe is just a movie fanatic that idolizes Captain Blue, his favorite movie character. One day while watching a movie with his girlfriend, Silvia, a shadowy figure defeats Captain Blue and reaches from the screen to pull Silvia into it. Captain Blue's robot, Six Majin, is punched out of the movie by the figure, and it takes Joe back with it. Joe is confronted by Captain Blue, who gives him a V-Watch. This allows him to transform into his alter ego, Viewtiful Joe, whenever Joe says the word "henshin". Later, he also acquires Six Majin as his own personal robot.
Joe obtains his name from his rival, Alastor, after he exclaims "Viewtiful!" at the sight of Joe's fighting skills.
Viewtiful Joe has the power to slow down the movie, speed it up, and to zoom into the picture, much like camera effects seen in movies. At first, he is only able to use his powers in movies; however in Viewtiful Joe 2 he demonstrated, when in the real world, that his V-Watch will respond when in front of an audience, enabling him to transform out of the movie. His problem are apparent again in Viewtiful Joe: Double Trouble, when nothing happens after he attempts to transform with nobody watching. This problem is solved when Silvia points her special camcorder, The V-Cam, at Joe. Just knowing he is being filmed inflates his already over-inflated ego to the point where he overcomes this silly handicap. Joe's arsenal also includes Voomerangs, boomerang-like blade weapon thrown from Joe's helmet; and Shocking Pink, which is a short fused bomb. To turn into his Viewtiful form, he shouts the phrase: "Henshin a Go-Go Baby!"
- Viewtiful Joe appear as a playable character in Tatsunoko vs. Capcom: Ultimate All-Stars, Marvel vs. Capcom 3: Fate of Two Worlds and its updated version.
- Joe also appeared as a card in Street Fighter × All Capcom.
- Viewtiful Joe appeared as a premium downloadable character in the iOS game Combo Crew.
- Viewtiful Joe appears as a character in the iOS game Puzzle Fighter.
- All members of his family's first name start with J. His father, Jet, his mother, Junko, and his sister, Jasmine.
- Joe's favorite food is cheeseburgers.
- Street Fighter character Rashid has Joe's Viewtiful outfit as an alternate costume in Street Fighter V: Arcade Edition.
- Joe was one of the available characters in the canceled RPG mobile Capcom Super League Online.
For more of this character, see their gallery.