Brad, an agent of the Department of Homeland Security, assumed the responsibility of re-stocking the Security Room with healing items and tried to locate Dr. Barnaby early in the game.
At first, he is uneasy to be around a member of the press, and even goes so far as to stereotype Frank as a crooked paparazzi. However, he soon grows to trust Frank.
Brad is able to track Carlito, and pursues him deeper into the zombie-infested maintenance tunnels. He follows him into a storage room, where they engage in a gunfight. Brad then charges Carlito while he is reloading, catching him off guard, and shoots him in the stomach, mortally wounding him. Carlito pulls a switchblade out and swipes it at Brad, thus knocking the gun out of his hands. In a brief scuffle, Carlito stabs Brad in the shoulder and knocks him outside of the room into a dark area, locking the door behind him.
As Brad pulls out a flashlight, he sees himself surrounded by a group of zombies and reality sinks in that he is doomed. When Frank begins to look for Brad, he discovers him outside of the storage room, disemboweled and close to zombification. Brad realizes that there is nothing that Frank can do, he says he doesn't even feel the pain, and that he is already dead. Before he becomes a zombie, Brad asks Frank not to tell Jessie about this as he slides Frank his gun.
If the player returns to the same area where Brad died, he can be found as a zombie and subsecuently, put down for good.
Brad is playable in the iOS version of Dead Rising.